Tuesday, November 3, 2009

Types of Processes in a Call Center

Did you know exactly, as there are how many no. of processes in a call center?

There are many processes in a call center, but I have explained some important processes which are mostly used everywhere all around the globe. Call center have different types of process as according to the clients requirement. Some of these processes consists of Sales, Collections, Lead generation, Retention, Customer Service or we can say as Customer Care processes. Below you can find process details which has been explained in short for the better understanding of the viewers.

1. Sales Process : As by the word "Sale" only you can understand that this process consists of some sale. Here a direct call to the customer is made for the purpose of selling a product such as insurance, mutual funds, credits, etc financial products provided by the clients. In a sales process, salary is huge and incentives are earned highly as compared to any other process, as it needs efforts to make a sale. So by this we complete about the sales section.

2. Collections Process : It is a process where executive needs to recover or collect the debts from the customer which is given to them by the organization. Here we directly call the customer intimating them about the debts, tries to explain them about the consequences of non payment, and recoveries, etc. Collections involved of financial products payments such as credit cards, personal loans, home loans, two wheeler loans, car loans, commercial loans, phone bill payments, etc. items. We had explained in details in the What is Collections Process? about this process.

3. Lead Generation : This process is like sales but we doesn't make a sale here, we just have to fix an appointment with the customer for product explanation if customer says 'yes' for an appointment a lead is generated. Incentives depend on the maximum lead generated by an executive. Salary is based on the qualification and experience of an executive.

4. Retention Process : Retention means to inquire about the services offered by the company and customer satisfaction. Here an executive makes the call to the clients for inquiring about the reason that is he was satisfied with the product?, how was the service provided by the organization, etc. details. In short we can say that we just need to know the satisfaction of our clients.

5. Customer Service/Customer Care : This is an inbound process where an executive to needs to receive call directly from or indirectly on behalf of a company. Here he just have to solve the queries of a customer, and give detailed information about the new products and schemes launched by the company. Salary is as per the company policies in this process to the fresher employees, and experienced people get their remuneration according to their qualifications and experience.


So here in short detail we had explained about this 5 processes in a call center, you can get more details about other processes from the search engines like Yahoo or Google

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